Flora by Gucci

Quality is remembered long after the price 

is forgotten -Gucci

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• a bouquet of scents inspired by the house's renowned flora pattern.
• a gloriously juicy fruit fragrance
• glorious mandarin
• top notes of mandarin and peony
• middle notes of jasmine and pina colada accord
• base note of ambergris, white musk and creamy wood

New fragrance by the house of Gucci, named Flora by Gucci, aims at young customers and it was inspired by a floral motive. Flora is, after Gucci by Gucci, the second fragrance under creative leadership of the house of Giannini from Florence. The first one, Gucci by Gucci, is perfect for a powerful Gucci woman, while Flora is addressed at a sensual, young girl.

Perfume Flora by Gucci opens the door to new creations by the house of Gucci, which are being planned for younger audience. Top notes introduce citruses and peony, a heart is enriched with rose and osmanthus (Chinese flower which enchants with fruity-floral aromas with leather notes), while base notes encompass patchouli and sandalwood. Perfumers behind this edition are from the house of Firmenich.

In order to create a bottle for Flora, designers of the house of Giannini built on architectural structure of Gucci by Gucci bottle by giving geometric shape of hexagon to the new edition, while champagne nuance was chosen as colour of fluid.

Advertising face is Abbey Lee, Australian model, who is wearing a silk dress with floral print. In a shot by Chris Cunningham in a cornfield in Latvia, Lee is captured as standing in the middle of more than 40000 silky flowers dancing in rhythm of wind with musical background of original remix - “I Feel Love” by Donna Summer. Inez & Vinoodh photographed advertising materials with a floral pattern. It really suits me.